Banner Default Image

Job description

Marketing Operations Manager

We are currently seeking to appoint a Marketing Automation Manager to join a growing and fast-paced marketing team, working in vibrant offices in Manchester city centre. With fantastic office perks, it’s the perfect place for high achievers to grow and thrive.

We’re looking for a hard-working and self-motivated person to deliver multiple automation campaigns across our group companies to prospects and clients.

The role will play a key part in the online acquisition growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed. They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals.

 

The role

  • Use Marketo to implement new campaigns and programs (e.g. email nurture campaigns, webinars, events, gated content) working across all client and prospect facing communications.
  • Use project management software to manage the workload of a team of Marketing Automation Managers to deliver stakeholder requirements based on value to each Group company.
  • Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel.
  • Implement A/B testing campaigns to identify the best performing setups.
  • Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team.
  • Point of contact for the automation team when liaising and managing campaigns with the Salesforce and Business Intelligence teams
  • Management and maintenance of Marketo database for both prospect and client data, ensuring it is maintained and segmented in line with business requirements and marketing activity
  • Integrating and managing relevant third-party softwares (e.g. GotoWebinar) with Marketo.
  • Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention.
  • Monitor, manage, and optimise campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns.
  • Help implement new product features to enhance Marketo’s functionality.
  • Working collaboratively with other departments to ensure automated campaigns achieve company goals.
 

Mandatory Skills

  • Experience with Marketing Automation software (preferably Marketo)
  • Strong email marketing and campaign experience
  • Strong communication skills
  • Analytical and detail orientated
  • Excellent time management, and ability to meet deadlines

Desirable Skills

  • Experience in a B2B marketing role
  • Experience with CRM software (Salesforce)

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

  • Saa S Blog

    Why SaaS Should Be On Your 2022 Growth Agenda

    ​Whether you are selling software as a service, or a business trying to optimize your processes for 2022: the advancements... Read more

    Read blog
    1 day ago
  • #Greenifym

    The Impact of our Market-Leading Green Talent Solution in 2021

    Around three years ago, as a business and a board of directors, we started to ask ourselves the question; can we find a mo... Read more

    Read blog
    1 week ago
  • Tech22blog

    What Does 2022 Have In Store For Tech Professionals?

    ​Imagine this: One cramped desk. A dingy, dusty, under-the-floor office. A series of decades-old computers to look after.F... Read more

    Read blog
    2 weeks ago
Footer Img Blue

Proudly working with...

  • AO.com logo
  • On The Beach logo
  • JD Sports logo
  • Bauer Media Group logo
  • Boohoo logo
  • Brother logo
  • Charlotte Tilbury logo
  • Dentsu Aegis Network logo
  • Havas Media logo
  • Iceland logo
  • KMPG logo
  • Matalan logo
  • Missguided logo
  • McCann logo
  • Ocado logo
  • Shop Direct logo
  • The Co-operative Bank logo
  • Tyres on The Drive logo