Our client, a leading tech business, is looking to recruit a Marketing Operations Manager in a newly created role based in Manchester City Centre.
The Marketing Operations Manager works closely with the Marketing SMT to facilitate the development of strategies and plans for the team and the measurement of their implementation progress.
Manage lead processing across multiple systems/CRM’s created from campaigns and activities and ensure these are aligned correctly to sales within agreed SLAs.
Works with the wider marketing team to enable organisational alignment to support critical business objectives through a set of standard marketing reports (weekly, monthly, quarterly and by half year).
Manage the day to day tracking of marketing budget spend across all teams and collaborate with finance team to reconcile spend and forecast accruals.
Works with the Marketing Operations Director to support the implementation of company-wide strategic transformation activities and strategic imperatives, including new technology platforms as defined by Group IT.
Collaboratively consults with digital team and the wider campaign team to support strategic and tactical campaigns while improving the effectiveness and efficiency of processes, programs and infrastructure.
To support the campaign managers through delivery of a ‘best in class’ marketing operations infrastructure which enables the Demand Generation team to achieve its targets.
Marketing Planning and Budgeting
Ensure key milestones are met in the marketing planning process, to support the delivery of the overall marketing plan.
Work with the Marketing Operations Director to support the monthly budget management and forecasting process.
Works closely with the finance team on accruals and actuals reconciliation on a monthly basis, to ensure spend is aligned and budget is in line with the plan.
Campaign & Demand Operations
Contribute to the development and delivery of the marketing programmes and territory plans to ensure the timely management and distribution of all leads created.
Support the data strategy to ensure IAS manages its target data according to business rules and in compliance with agreed lead scoring, lead follow up processes and own lead management SLAs.
Own local lead distribution methodology to ensure quality leads are passed to the right sales teams at the right time for qualification.
Monitor and analyse process performance (SLAs) and identify trends, and make recommendations for how to address/improve.
Work with campaign team to ensure lead flow is maintained and efficient (e.g., spot trends such as decrease in lead flow from Web-to-Lead process etc.).
Create supplementary local documentation and train marketing and sales teams on lead process/improvements/enhancements.
Organisational and Operational Effectiveness
Manages the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the Marketing function.
Develop a plan for improvements to the team’ current marketing activities, performance and investment against industry best practices.
Encourages shared learning across the operations team to ensure knowledge is transferred and covered at all times.
Act as the interface between the Sales Operations team.
Strategic and Tactical Alignment
Work with the Digital team to support the development of a marketing infrastructure that delivers these activities and tactics.
Work closely with the Marketing Operations Director to ensure marketing is strategically aligned with other key IAS functions. This includes connecting, communicating, and staying in tune with these groups and sharing insights with the Marketing leadership.
Working with Field operations todevelop a marketing governance process across the Demand Generation team and ensure consistent adherence to standards.
Supports the timely delivery of marketing campaigns and programmes on budget and aligns with sales follow-up to ensure maximum campaign effectiveness.
Provides consistent and repeatable processes for the team to quickly adapt to changing business conditions.
Ensures integration of communication and training with the wider Marketing and company environments.
Data Management and Strategy
Work with the Digital team and data experts across the business to enrich Marketo data quality scores and volumes. Ensure a tight interlock is in place between marketing and sales operations on all customer journey planning, to allow a trial/test and learn ecosystem to exist.
• 3 years’ experience in business-to-business (B2B) Marketing environment with strong Operations background
• Strong background in CRM/Marketing Automation Platforms
• Ability to implement marketing processes and roll out to the wider Marketing team
• Experienced in marketing budget management and passionate about making an impact on revenue. Solid financial acumen and experienced in working with complex budget allocations, cost forecasting, accruals and actuals reconciliation
• Demonstrated ability to recommend improvements based on stakeholder requirements, and drive them through to execution
• Excellent programme and project management skills with the ability to work on multiple projects simultaneously
• Process and quality orientation with attention to detail, highly analytical, Innovative, motivated, organised, high energy team player
• Excellent communication skills in English: verbal, written, presentation
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