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Paid Media Executive

Paid Media Executive

Salary up to £30k

4 DAY WORKING WEEK – Monday-Thursday 8.30-5.30pm

Warrington

Are you a paid media professional looking to work for a truly flexible, collaborative, fun & friendly organisation? Wouldn’t mind having a three day weekend, week in, week out for as long as you’re a part of this business? Yes you read that right, this ground-breaking Beauty business are one of the first in the UK to make the move to a 4 day working week, as they trust and respect their employees to get the job done with the hours they provide.

The digital marketing team is growing in line with the business at a rapid rate, and this brand newly created role will see the successful candidate work mainly on PPC, but supporting on testing a range of other paid media channels including social, display, Spotify, Tinder and more. If you're looking for a place you can develop in your career whilst working on a range of exciting projects, this is the role for you!

Core responsibilities include:

  • Taking ownership of the PPC strategy across multiple brands
  • Defining strategies for both B2B and our end users to drive conversions and awareness
  • Improving the PPC customer journey and ad structures
  • Copywriting for ads
  • Continuously optimising conversion rates, CTR and CPC whilst utilising automation where possible
  • Providing weekly, monthly and campaign-specific performance reports using Google Analytics, Google Ads, Supermetrics and Data Studio
  • Conducting competitor analysis on a regular basis
  • Supporting the Paid Media Lead on the wider paid media strategy for our brands, including social, display, Spotify, etc. (50/50 split between PPC and supporting other paid media channels)

Your background:

  • Previous experience in a PPC role with budget management
  • Google Ads certified
  • Experience working with Google Analytics essential
  • Strong technical and analytical skills
  • Previous beauty experience preferred but not essential
  • Experience working with paid social and display channels (including Facebook Ad Manager and DV360) preferred but not essential

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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