Paid Media Manager Hybrid

Salary up to £45k plus competitive bonus

Manchester City Centre – 1-2 days a week

Would you like to work for a leading Professional Services business, one whose reputation in their field is enviable with offices spread all over the UK? Want to feel really valued for the work you do, and be rewarded appropriately by the likes of a competitive bonus and the option to work flexibly around your needs? Forward Role are exclusively supporting an established & reputable Professional Services firm as they look to in-house their paid media accounts from agency, and scale them as the candidate sees fit.

Working from the modern city centre offices once or twice a week, the role will see you support digital programs across a wide range of advertising platforms - Google Ads, Bing Ads, Facebook, LinkedIn, Affiliates, GDN & others with the primary objective of generating high quality leads at an satisfactory CPA. You will be closely supporting the Head of Digital Marketing in developing the over-arching performance marketing strategy, and be the businesses go-to performance specialist.

Your day to day will look like:

• Create and deliver paid search campaigns across multiple platforms e.g. Google, Bing, Display, Facebook, LinkedIn.
• Tracking setup (including tracking script/pixel generation, goals and funnels setup)
• Oversee and manage accounts and budgets on all platforms
• Continual optimization and management of all paid for digital advertising
• Review landing pages, advising on improvements and split page tests
• Keyword mining, selection, analysis and audience targeting
• Suggest and develop new campaigns across multiple channels
• Work hand in hand with our designer, content and legal teams to produce copy / creative and content that engage and convert our audience into enquiries
• Keep pace with industry trends and developments

Your skills & experience:

• Expert knowledge of Google Ads, campaign tracking, Google Tag Manager, Analytics, Bing Ads, Social Media Platforms such as Facebook Ads for Paid Social and Social Media reporting tools
• A minimum of 2 years’ experience in managing and creating PPC/Paid Social campaigns in lead generation environment – candidates who have only ever working in an ecommerce capacity will unfortunately not be considered
• Highly numerate with a strong attention to detail and ability to analyse large sets of complex data to use this insight and data to inform recommendations on campaigns, targeting, platform and creative

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.