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PPC Executive

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PPC Executive

  • Location

    Preston

  • Sector:

    Digital & Ecommerce

  • Job type:

    Permanent

  • Salary:

    £20k - 28k per year

  • Contact:

    Phill Stott

  • Contact email:

    Phill.91E1EB5A9.0@applythis.net

  • Contact phone:

    .

  • Job ref:

    39745

  • Published:

    4 months ago

  • Expiry date:

    2019-07-23

  • Consultant:

    Phill Stott

PPC Executive

Preston City Centre - Fast Growing eCommerce Business

£20k-£28k

Forward Role have partnered with a fast growing eCommerce business based in the City Centre of Preston who have created a new role in their Digital Team. We are looking for an experienced PPC Executive to take responsibility for the implementation, strategy and reporting of our paid advertising who will be reporting into the Head of Digital. You will be an expert in all things paid search orientated and you’ll create, manage and implement our paid search strategy across Google and Bing Ads, Google Shopping and you will have the ability to use your knowledge of other paid channels by looking to grow current underutilised channels across paid social and display marketing. The role has plenty of scope and gives the successful candidate the opportunity to grow within this fast paced eCommerce business

Key responsibilities of the PPC Executive:

  • Create and implement the paid search strategy and reporting on the performance of the campaigns
  • Taking responsibility for all paid channels – primarily Google Ads and Bing Ads
  • Proactively expand the brand into new paid channels including channels including paid social and display marketing
  • Daily optimisation of campaigns to meet KPI targets
  • Detailed keyword research and writing ad copy
  • Implementing automation and custom alerts
  • Analyse data to identify new trends & opportunities

The key attributes of the PPC Executive:

  • Strong experience of managing PPC account/s and KPI targets, both in managing and improving
  • In-depth knowledge of Google Shopping
  • Experience of managing social media advertising campaigns – ideally across Facebook, Instagram and Twitter
  • Google AdWords & Bing certification preferable
  • Highly analytical mind-set with strong problem-solving skills
  • Expert with MS Excel for producing reports

 

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