£30k - 37k per year
9 months ago
Our eCommerce client based in Manchester, are looking to add a newly created PPC Manager role to their expanding digital search and marketing teams. You’ll be working in a brand new office environment which has some of the latest technology and is an amazing creative space.
The PPC Manager will be responsible for managing PPC AdWords Accounts and the implementation of various PPC campaigns whilst managing their performance and overseeing the PPC strategy for the business whilst working closely with the Digital Director.
Responsibilities of the PPC Manager:
- Day to day creation, implementation and performance analysis of PPC campaigns and strategies across Goole and Bing
- Improve the customer journey for customers acquired through PPC campaigns
- Create and implement a rigorous testing strategy and report on competitor activity
- Ad Copy testing and optimisation including A/B testing on landing pages
- Deliver regular reports recommending improvements and analyse and interpret data to identify key opportunities
Key Skills of the PPC Manager:
- Hands on experience of managing PPC Account management
- Experience with various budget PPC Accounts
- Strong knowledge of Google AdWords, Bing and Google Analytics
- AdWords certified essential, Google Analytics IQ desired but not essential.
- Knowledge and experience using bid management tools
- Commercially Focussed
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