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Job description

PPC Manager

PPC Manager

Location: Halesowen

Salary: £45,000 - £50,000 per year

Forward Role are working with a well-established business, manufacturing and supplying quality products to the construction industry. The business is going through an exciting period of change and seeing high growth as they continue to exceed targets. You will join a dynamic and rapidly expanding business that is committed to innovation and growth. With a substantial budget dedicated to paid search advertising, they are looking for a talented PPC Manager to lead their paid search efforts and drive our online presence to new heights.

As the PPC Manager, you will play a pivotal role in managing and optimising paid search campaigns to drive qualified leads and grow our online presence. You will be responsible for developing and executing strategies to maximise ROI on a substantial PPC budget. This is a unique opportunity to shape the future of the digital advertising efforts in a high-growth environment.

If you are a strategic thinker with a passion for digital marketing and a track record of success in PPC, this could be the opportunity for you!

Key Responsibilities:

  • Develop and execute paid search strategies to achieve business objectives and maximise ROI.
  • Manage, monitor, and optimise PPC campaigns across multiple platforms (Google Ads, Bing Ads, etc.).
  • Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
  • Analyse and report on campaign performance, providing actionable insights and recommendations.
  • Stay up-to-date with industry trends, algorithm changes, and best practices to ensure competitive advantage.
  • Collaborate with the marketing team to align PPC efforts with broader marketing strategies.
  • Manage and coordinate with external agencies when necessary.

Qualifications:

  • Bachelor's degree in marketing, business, or a related field.
  • Proven experience as a PPC Manager or in a similar role, preferably within a B2B or construction industry.
  • Proficiency in Google Ads, Bing Ads, and other PPC platforms.
  • Strong analytical skills and experience with data-driven decision-making.
  • Excellent understanding of keyword research and audience targeting.
  • Exceptional written and verbal communication skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Google Ads and Bing Ads certifications are a plus.

Benefits:

  • Competitive salary (£45,000 - £50,000 per year).
  • A dynamic and collaborative work environment.
  • Career growth and development opportunities.
  • Comprehensive benefits package.
  • Flexible working options.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.