Job description

PPC Manager

Salary up to £55k plus bonus

Huddersfield – 1 day a week in office    

Are you a dynamic digital marketing expert with a passion for driving growth and efficiency through paid search? Ready to play a truly instrumental part in some incredibly exciting growth plans for a £30+ million turnover eCommerce business over the next few years? If you're ready to take the reins of the performance strategy in a genuinely career-changing opportunity to help this business achieve even greater heights, keep reading!

Since its inception 20 years ago, the business has evolved into one of the UK's premier online retailers within the Home & Furnishing space due to its ruthless commitment to providing a wide range of the highest quality products, combined with exceptional customer service.

As their first ever internal PPC Manager, you'll play a pivotal role in managing and developing their paid search marketing efforts across their B2C ecommerce websites after off-boarding the accounts from agency after a transitional handover period. With an annual paid search marketing budget of up to £7 million, you'll have the opportunity to drive efficiency, exceed sales targets, and contribute to their ongoing and growth through your paid search expert activations.

Your day to day will look like:

• Managing campaigns and optimising bid strategies across multiple Search and Shopping platforms, including Google Ads and Bing.
• Managing and optimising product feeds, including effective management of product feed management and experimenting tools.
• Ensuring paid search budgets are effectively managed to achieve and exceed both sales revenue targets within the budgeted spend to sales revenue percentage.
• Ensure paid search strategy and management is aligned to the company objectives including but not limited to market share growth.
• Manage individual campaign budgets and bid strategies to optimise ROAS and CPA, ensuring applicable KPls are met and aligned to various product categories
• Producing, testing and refining Ad Copy that is clear, engaging and maximises CTR from suitable target audiences
• Understanding the target audiences and consumer behaviours, including the typical purchase journeys across multiple product categories and suitably optimising both low, mid and high funnel paid search campaigns.

Your skills & experience:

• 4+ years’ experience operating managing Paid Search campaigns, eCommerce environments would be desirable but not essential
• Demonstrable 'hands-on' experience operating multiple Paid Search and Shopping campaigns across both Google Ads and Bing
• Strong collaborative and communication skills, capable of working both autonomously and as part of a wider team
• Highly proficient using Google Analytics 4 and similar tools
• Proficient in MS Excel, Word and PowerPoint with strong reporting skills or Google Sheets & Slides

What you will get in return for your skills & experience:

• A highly competitive package inclusive of performance, ROAS based bonus
• 25 days holiday plus bank holidays
• A flexible, hybrid working environment from a recently renovated high spec office, where you’d be expected to pop into once a week. If you wanted to work more, then come in as much as you like!
• Free on-site parking and EV chargers
• Substantial family and friends discount
• A genuinely collaborative, family feel working environment

Guaranteed annual pay increase and progression plan in place from day one 

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