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Job description

PR and Social Media Manager

Our client, a leading property developer, is looking for a PR & Social Media Manager to join their busy Manchester head office.

ROLE AND RESPONSIBILITIES:

• To research, creatively input into, plan and deliver strategic communications plans across a number of group businesses, based on extensive knowledge of the business, understanding its commercial objective, vision for the brand, key messages and media requirements.

• To lead on the research, creation, planning and delivery of social media strategies across a number of group businesses based on commercial objectives and key messaging. This includes monitoring social media platforms and responding to queries.

• Manage the creation and delivery of monthly organic and paid social media campaigns and content plans across a variety of channels for both B2B and B2C audiences.

• Write high-quality, impactful copy suitable for a range of internal and external audiences and channels and arrange photography/filming where required.

• To identify proactive PR opportunities, write press releases and blogs, pitch features and interviews and manage reactive media enquiries.

• Lead on crisis communications across social media working with the Senior PR & Content Manager

• Maintain strong working relationships with senior leaders, stakeholders and partners to foster positive PR opportunities and support the Senior PR & Content Manager in effective communication planning across the business.

• Support the People Team with internal communications, engagement and recruitment campaigns including the collation and issuing of a monthly internal employee e-newsletter.

• Work with the Digital Marketing Manager, Marketing Project Managers and Design team to plan and implement effective digital communications.

• Manage the content creation and distribution of a regular stakeholder e-newsletter in collaboration with the Senior PR & Content Manager, IT and the Partnerships team.

• Campaign evaluation and reporting on a regular basis including brand sentiment, social media performance and engagement rates.

• To build and maintain close relationships with regional, national and trade media contacts to keep abreast of the news agenda and secure inclusion in relevant features and news.

• Keep up to date with the latest PR, content and social media trends, platforms and evaluation methods.

• Produce monthly PR and social media board reports for the group.

• Manage the third-party product contracts: Sprout Social, Cision, NLA, CLA. Raise invoices, manage cross charges.

KNOWLEDGE AND SKILLS REQUIRED:

• Educated to degree level or equivalent industry-recognised qualification ideally with a minimum of four years’ experience in a PR and social media role.

• First class copy writing and journalistic skills.

• Ability to work effectively in a fast-paced environment and balance competing priorities.

• Experience of working in an agency or a busy in-house role.

• Experience of dealing with key regional and national business/property journalists.

• Excellent interpersonal communication skills and experience of internal communications would be advantageous.

• Proven experience in creating and implementing successful strategic multi-channel communication campaigns with demonstrable results.

• Good understanding of digital marketing.

• Ability to come up with creative and pro-active content and campaign ideas.

• Exceptional knowledge and understanding of social media platforms (YouTube, Facebook, Instagram, LinkedIn and Twitter) and how they should be utilised for relevant target audiences.

• Extensive experience of implementing paid social campaigns on Facebook, Twitter and Instagram using Facebook Business Manager and Twitter ads.

• Experience of using social media management platforms (e.g. Hootsuite and Sprout Social)

• Experience using Cision/media monitoring software.

• Basic Adobe Premiere Pro and Photoshop skills would be desirable.

• Flexible and reliable, with a positive outlook and proactive approach

• Ability to work effectively in a fast-paced environment and balance competing priorities.

• Evidence of continual professional development and/or membership to the CIPR or equivalent professional body would be desirable.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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