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Predictive Modelling Analyst

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Predictive Modelling Analyst

  • Location

    Manchester

  • Sector:

    Analytics & Insight

  • Job type:

    Permanent

  • Salary:

    £20k - 35k per year

  • Contact:

    Sophie Page

  • Contact email:

    sophie.01ED734F0.0@applythis.net

  • Contact phone:

    0

  • Job ref:

    40047

  • Published:

    6 months ago

  • Expiry date:

    2019-09-03

  • Consultant:

    Sophie Page

Predictive Modelling Analyst – Marketing

North Manchester

£35,000

Forward Role are working with a large online retailer in North Manchester. The experienced Marketing Analytics team is growing and are recruiting a Predictive Modelling Analyst.

Through propensity models and advanced analytics you will be responsible for various projects ranging from customer segmentation, lifetime value to develop a true understanding of the businesses key customer groups.

Key Responsibilities:

  • Producing statistical models to understand the customer and develop personalisation and product recommendations
  • Understanding customer behaviour through predictive modelling and cluster analysis
  • Improving site optimisation and conversion rate by providing in-depth analysis to the customer journey
  • Provide actionable insight for the acquisition team across digital marketing campaigns

Skills / experience:

  • Proven experience of predictive analysis
  • Strong knowledge of Python/R/SQL
  • Experience using Power BI or similar tools
  • Previous experience working with digital data is desirable
  • Adobe or Google Analytics knowledge is desirable
  • Strong understanding of marketing

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email sophie@hotmail.co.uk

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