Product Marketing Executive
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Location
Blackburn
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Sector:
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Job type:
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Salary:
£28k - 32k per year + Car and Excellent Bens
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Contact:
Dan Middlebrook
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Contact email:
dan.21CF21FE2.0@applythis.net
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Contact phone:
0161 641 5545
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Job ref:
38997C
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Published:
almost 2 years ago
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Expiry date:
2019-05-08
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Consultant:
Dan Middlebrook
Our client is a proud UK manufacturer and distributor, with a nimble production line and structure. This enables them to meet the needs of local markets better than their competition and to offer products specifically tailored to their customers.
The Role:
As a result of this growth, there is a need to recruit a Marketing Product Executive to help support the Sales and Marketing Director in the tactical delivery of the Annual Marketing strategy. The role will include but not be limited to:
- Assisting in establishing multi-channel marketing plans to achieve the business objectives
- The execution of said plans through acquisition and retention activity
- Production of high-quality collateral and digital assets, including email marketing, DM, SEO, PPC and Web content, (with the assistance of a Web Co-ordinator).
- Working very closely with the Regional Sales Managers to help penetrate new and existing markets, (travel will be required regularly).
- Market Research (emerging markets, trends, competitor analysis) to support New Product Development, launch and drive to market.
- Catalogue production bi-annually
- Supporting the measuring and reporting of marketing activity performance
- Events and trade shows; organizing venues, supporting collateral and stand design.
- Running seminars and clinical evaluations as required.
- Production of Case Studies and White Papers as required.
- CRM Management including segmentation.
The Person:
- Previous marketing experience in an Exec or Manager role
- A highly driven and energetic individual who will thrive in an entrepreneurial environment.
- Experience in the medical sector advantageous, B2B Marketing highly desirable
- Great digital marketing skills plus experience of more traditional activities such as Product Marketing, PR, Events and Brochure production.
- An excellent command of written English and great communication skills
- Flexible with the ability to work effectively under pressure and to tight deadlines
The Package:
- Market-leading package £28-£40k (according to experience)
- Car (BMW)
- Health Insurance
- Private pension (5% employer contribution)
- 25 days holiday
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