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Product Marketing Executive

  • Location

    Blackburn

  • Sector:

    Marketing & Communications

  • Job type:

    Permanent

  • Salary:

    £28k - 32k per year + Car and Excellent Bens

  • Contact:

    Dan Middlebrook

  • Contact email:

    dan.21CF21FE2.0@applythis.net

  • Contact phone:

    0161 641 5545

  • Job ref:

    38997C

  • Published:

    3 months ago

  • Expiry date:

    2019-05-08

  • Consultant:

    Dan Middlebrook

Our client is a proud UK manufacturer and distributor, with a nimble production line and structure. This enables them to meet the needs of local markets better than their competition and to offer products specifically tailored to their customers.

The Role:

As a result of this growth, there is a need to recruit a Marketing Product Executive to help support the Sales and Marketing Director in the tactical delivery of the Annual Marketing strategy. The role will include but not be limited to:

  • Assisting in establishing multi-channel marketing plans to achieve the business objectives
  • The execution of said plans through acquisition and retention activity
  • Production of high-quality collateral and digital assets, including email marketing, DM, SEO, PPC and Web content, (with the assistance of a Web Co-ordinator).
  • Working very closely with the Regional Sales Managers to help penetrate new and existing markets, (travel will be required regularly).
  • Market Research (emerging markets, trends, competitor analysis) to support New Product Development, launch and drive to market.
  • Catalogue production bi-annually  
  • Supporting the measuring and reporting of marketing activity performance
  • Events and trade shows; organizing venues, supporting collateral and stand design.
  • Running seminars and clinical evaluations as required.
  • Production of Case Studies and White Papers as required.
  • CRM Management including segmentation.

The Person:

  • Previous marketing experience in an Exec or Manager role
  • A highly driven and energetic individual who will thrive in an entrepreneurial environment.
  • Experience in the medical sector advantageous, B2B Marketing highly desirable
  • Great digital marketing skills plus experience of more traditional activities such as Product Marketing, PR, Events and Brochure production.
  • An excellent command of written English and great communication skills
  • Flexible with the ability to work effectively under pressure and to tight deadlines

The Package:

  • Market-leading package £28-£40k (according to experience)
  • Car (BMW)
  • Health Insurance
  • Private pension (5% employer contribution)
  • 25 days holiday

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