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Product Marketing Manager

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Product Marketing Manager

  • Location

    Preston

  • Sector:

    Marketing & Communications

  • Job type:

    Permanent

  • Salary:

    £30k - 35k per year + Bonus & Benefits

  • Contact:

    Dan Middlebrook

  • Contact email:

    dan.01FE924D0.0@applythis.net

  • Contact phone:

    0161 641 5545

  • Job ref:

    40792

  • Published:

    4 months ago

  • Expiry date:

    2019-11-03

  • Consultant:

    Dan Middlebrook

Our client, a leading International manufacturing business are looking to recruit a Product Marketing Manager into their busy head-office team.

The Product Manager will support the business in delivering product excellence and in developing new customer focussed product initiatives across the portfolio to drive market share, sales and margin growth.

Principal Accountabilities

Product Lifecycle: 

  • Responsible for managing the product life cycle all the way from the strategic planning to tactical initiatives.
  • Specifies the market requirements in relation to the business’ products, for both existing and new products based on market research realised through interactions with distributors and end users.
  • Tasked with driving product launches, achieved through liaising with the Marketing Team and the Sales teams in the UK, Internationally and Canada

Product/Market Analysis: 

  • Ensure competitor / market information is collated, analysed and shared with relevant parties
  • Be the eyes and ears for sharing market intelligence
  • Regularly performs competitive analysis which are used to recommend strategies that will improve the business’ market position

Customer experience:

  • Ensures that the business has a strong understanding of the customer experience in order to identify and fill product gaps, generate new ideas that grow the business’ market share
  • The Product Manager represents the business by engaging with distributors and customers to gather feedback on our client’s products

Product Strategy: 

  • Work alongside the Head of Product Management to define the product strategy for the product area. 
  • Influence acceptance and adoption of that strategy and ensure it is aligned with overall business strategies and goals.

Product Stewardship: 

  • Plays the role of product promotion. Promotes the product’s features and benefits
  • In conjunction with Sales and Marketing; promoting the product’s core functionalities, values, and benefits.

Collaboration: 

  • The role works cross-functionally with R&D, operations, marketing, sales, planning and other departments.
  • Works to develop strong relationships between all these departments that allow for the smooth and efficient flow of product activities and the establishment of trust with crucial partner teams.

Other Duties: 

  • Performs other duties as required by the Head of Product Management or the Employer. For example, attending tradeshows and representing the business and its product.

Person Specification:

Experience, Qualifications and Skills:

  • Preferably educated to degree level in a business-related subject.
  • 2-3 years Product Management experience
  • Good knowledge of Microsoft applications (Word/Excel/Power Point).
  • Numerate and analytical.
  • Able to work on own initiative and as part of a team.

Personal Profile:

  • Excellent communication skills, including telecommunication, verbal and written
  • Confident with drive and enthusiasm
  • Able to produce accurate work with good presentation skills & attention to detail
  • Excellent organisational skills
  • A positive attitude to the job and willingness to succeed
  • Ability to work under pressure in a calm and efficient manner
  • Flexible and proactive with a “can do” approach

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