Job description

Would you like to work for a tech scale-up in a newly created Product Marketing role?

Working hybrid with offices in central Manchester?

Working across Product and Marketing in a brand new role with a huge opportunity to make a difference, you’ll get involved in:

● Evaluating products using relevant KPIs and feedback from existing and prospective

customers

● Market intelligence—research and deeply understand the markets that competitors operate in and how they are positioned

● Work with Product Management to define product strategy, product propositioning

and pricing that resonates with target buyers

● Develop insight and understanding of customers through research and data; be

the expert and work closely with marketing to build common understanding who they

are, how they buy and their key buying criteria.

● Working with marketing to understand and document buyer processes, including

where they get information, and the who, what, when and why behind the decisions

they make.

● Develop ideal customer profiles; support enablement of other

teams to help focus on the right customers with an eye on long term retention

● Develop go-to-market plans for the products you support in conjunction with

product and marketing staff, including key activities to support customer acquisition,

onboarding and retention

● Test key elements of the go-to-market plan to confirm effectiveness and to maximize

impact against effort. Assess the effectiveness of such go-to-market programmes on an

ongoing basis, and report back to the business on required changes.

● Plan the launches of net-new products and releases of existing products, and manage

the cross-functional implementation of the plan.

● Act as the primary thought leader for the products you support externally, including

speaking engagements and written works, communicating the technical and market

differentiation

● Understand and support sales channels; train them on the problems we solve for

our buyers and users; drive development of internal tools and external collateral and

teach them how and when to use it.

Candidate Profile

● c.5 years of experience in product marketing within the enterprise software space.

● Technical background (eg. industry) or strong understanding of IT industry/solutions

beneficial

● Outstanding English communications skills to explain and translate complex technical

concepts into simple and intuitive communications.

● Able to coordinate across many teams and iterate and deliver in a fast-moving startup

environment.

● Proven experience being self-directed and working with minimal supervision.

● Data-driven, use data to measure results and inform decision making and strategy

development.

● Experience with Software-as-a-Service offerings.

● Experience creating sales collateral is beneficial, based on sales conversations, sales

calls, product interviews, user interviews, market research, and your own experience.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.