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Job description

Product Web Analyst

Forward Role are working with a well-established, multi-branded digital let business. Over the recent years there has been substantial investment and the brand awareness has rocketed. With a tech focus, brand new offices and vibrant culture, this is a great place to work. This role is based from the HQ near Preston, they have a hybrid approach, with 2-3 days in the office a week.

As a Product Insight Analyst you will drive the test & learn roadmap, validating value of product changes; and delivering insight in to the customer journey and experience with recommendations for improvement.

Role & responsibilities:

  • Developing and implementing optimisation strategy – running testing programmes
  • You will strive to improve conversion and optimise the digital journey
  • Measure site performance and testing efficiencies
  • Undertaking qual and quan research and analysis to gain a deep understanding to the customer and their behaviours, identifying struggles and opportunities
  • Understanding ecommerce journey’s and trade / funnel analysis
  • Work closely with CRM team to understand the full customer journey
  • Manage a small team of analysts

Skills and experience:

  • Previous experience in a Web Analytics role, ideally with CRO knowledge
  • Advanced Google Analytics and Excel experience
  • Ability to deliver actionable insight from complex data
  • Experience with SQL would be desirable, but not essential
  • Understanding of CRO methodologies
  • Previous experience working in travel, ecommerce or multi-channel business
  • Excellent project management and communication skills

If you are interested in this opportunity, please get in touch with Sophie of 07824 365 143 or

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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