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Job description

Product Web Analyst

Forward Role are working with a well-established, multi-branded digital let business. Over the recent years there has been substantial investment and the brand awareness has rocketed. With a tech focus, brand new offices and vibrant culture, this is a great place to work. This role is based from the HQ near Preston, they have a hybrid approach, with 2-3 days in the office a week.

As a Product Insight Analyst you will drive the test & learn roadmap, validating value of product changes; and delivering insight in to the customer journey and experience with recommendations for improvement.

Role & responsibilities:

  • Developing and implementing optimisation strategy – running testing programmes
  • You will strive to improve conversion and optimise the digital journey
  • Measure site performance and testing efficiencies
  • Undertaking qual and quan research and analysis to gain a deep understanding to the customer and their behaviours, identifying struggles and opportunities
  • Understanding ecommerce journey’s and trade / funnel analysis
  • Work closely with CRM team to understand the full customer journey
  • Manage a small team of analysts

Skills and experience:

  • Previous experience in a Web Analytics role, ideally with CRO knowledge
  • Advanced Google Analytics and Excel experience
  • Ability to deliver actionable insight from complex data
  • Experience with SQL would be desirable, but not essential
  • Understanding of CRO methodologies
  • Previous experience working in travel, ecommerce or multi-channel business
  • Excellent project management and communication skills

If you are interested in this opportunity, please get in touch with Sophie of 07824 365 143 or sophie@forwardrole.com

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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