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Job description

Senior Analytics Consultant - Marketing Effectiveness

This is a predominantly remote role, with occasional office visits.

Forward Role are working with an exciting marketing data consultancy with offices in London, Manchester & Leeds. The team deliver a variety of data and analytical techniques such as econometrics, attribution and AI to help businesses improve their marketing and experience success and growth.

The consultancy works across a variety of sectors and have a very impressive client base, working with some of the biggest global brands.

As a Senior or Principal Consultant, you will be working alongside a team of analytics experts with a passion for marketing effectiveness. There is endless opportunities for learning and development, with specialized programs and the emphasis on innovation.

Role & responsibilities:

  • Develop and lead measurement projects, ensuring high accuracy and attention to detail
  • Conduct statistical modelling and conduct analysis from a variety of data sources
  • Build compelling, relevant and actionable insight and deliver this in innovative, engaging ways
  • Translating complex data and analysis in to actionable insights and specific/tailored recommendations
  • Ensure marketing analytics and insight is delivered to industry specific needs
  • Develop deep expertise in your specific sector, act as a champion for this area
  • Develop strong relationships with clients, helping to build key accounts
  • Support the growth through new business, proposal writing and support with pitches
  • Lead a team and manage stakeholders to deliver high-quality projects

Skills & experience:

  • Experience working in a Marketing Analytics roles
  • Understanding of media and advertising is advantageous but not essential
  • Statistical analysis and marketing effectiveness experience
  • Experience using Excel, SQL, R , Python
  • Experience with attribution modelling, econometrics
  • Interpret stakeholder/client requirements and deliver a solution
  • Experience managing projects and leading a team
  • Solid understanding of business principles & commercial econometrics
  • Excellent communication skills at all levels

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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