Job description

Senior CRM Executive

  • Location


  • Sector:

    Marketing & Communications

  • Job type:


  • Salary:

    £27k - 35k per year

  • Contact:

    Emma Melling

  • Contact email:


  • Contact phone:

    0161 914 8499

  • Job ref:


  • Published:

    over 1 year ago

  • Expiry date:


Senior CRM Executive

Up to £35,000


This is an exciting opportunity to join a growing CRM team in a large business. They are looking for someone who is great with numbers, loves creating campaigns and has a proven track record in a CRM position previously.

Role and Responsibilities

  • Responsible for the delivery of email and SMS campaigns.
  • Work closely with the other teams (marketing and design) to ensure campaigns are delivered on time and on brand
  • Working with the wider team to plan, manage, test and optimise campaigns.
  • Work with the CRM team to implement a dynamic and personalised email strategy that will re-engage lapsed customers
  • Segment the customer base to ensure campaigns are targeted correctly
  • Compiling regular performance reports and delivering them to stakeholders frequently.
  • Set clear objectives for campaigns, forecast impact, analyse performance and make recommendations for test and learn opportunities.
  • Undertaking competitor analysis & gap analysis with the view to ensure we remain best in class.
  • Ongoing audience analysis & optimisation
  • Keeping update with industry trends

You will need to be:

  • Commercially minded
  • Energetic with an aptitude to learn
  • A great communicator, both verbally and written
  • Organised and detail orientated
  • Ability to work to deadlines
  • Passionate about all things CRM and have successfully worked in a CRM role for at least 2 years.

Please get in touch for more details – emma@forwardrole.com


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