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Job description

Senior CRM Executive

Senior CRM Executive

Up to £35,000

Hybrid or remote flexible working

Greater Manchester

Forward role are working with a multi award winning price comparison business to recruit a Senior CRM Executive to join their Marketing team. You will be responsible for delivering email campaigns from the beginning and using these campaigns to push new leads and retain existing customers.

Key responsibilities:

  • Helping the Head of CRM with all aspects of the CRM strategy
  • Everyday supervision of the CRM system
  • Finding the best use of data through segmenting the data strategically
  • Putting in place intelligent customer real-time journeys through automated trigger points
  • Know customer interactions across various areas and construct an engagement strategy to communicate excellently through them
  • Come up with fresh ideas for marketing campaigns and run them from start to end
  • Increase the database numbers by thinking up ways to engage new customers and re-engage lost customers
  • Support the Head of CRM in pushing innovative projects forward
  • Assist and own a strong email testing strategy which involves tests throughout all areas of the email channel
  • Feed in to Daily/weekly/monthly lead reports
  • Provide help to the CRM Executive who is accessible to help with all responsibilities
  • Analyse and report on customer behaviours from email campaigns
  • Keep up to date on the current market and competitor activity
  • Take responsibility for own Personal Development

Person Specification

  • Minimum of 2 years’ experience working in a ‘hands on’ CRM Executive role
  • Strong email marketing experience with a knowledge of best practice
  • Commercially aware with the ability to see unique marketing opportunities
  • Ability to produce reports and maintain, healthy professional relationships with internal stakeholders
  • Ability to work independently and as part of a wider team
  • Excellent organisational, communication and time management skills

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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