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Job description

Senior CRM Executive

  • Location


  • Sector:

    Marketing & Communications

  • Job type:


  • Salary:

    Market related

  • Contact:

    Abbie Hirstle

  • Contact email:

  • Contact phone:


  • Job ref:


  • Published:

    3 months ago

  • Expiry date:


  • Consultant:

    Abbie Hirstle

Senior CRM Executive

Manchester City Centre

Hybrid working

Forward Role are working with an award winning, global Recruitment company specialising in providing permanent and temporary staffing solutions across a number of areas such as Technology, Accountancy & Finance and Engineering.

Starting out 20 years ago with 2 people in an office in London, they now have over 700 staff in offices all over the world including New York, Hong Kong, Manchester and Paris and have huge growth plans for the future!

The marketing team has doubled in size but there is still so much room for someone to grow and progress in this role and a great support network to get you there! There are also fantastic company benefits.

This role will be crucial in delivering the current CRM Marketing roadmap, you will need to be a data driven marketer who is willing to challenge the status quo & make a real impact right from the off. A career driven individual who has huge ambitions to progress their career & who is going to really put the work in to make that happen. You have an industry beating understanding of mapping out customer journeys, automated marketing techniques & have a sound understanding of how CRM platforms operate.

Key responsibilities:

  • Working alongside CRM Marketing Lead to deliver the tactical elements of the CRM marketing strategy
  • Play a pivotal role in building key customer journeys, ensuring that every touchpoint is always delivering the highest possible impact
  • Plan, build & deliver engaging content across all current communication channels (Email, SMS, WhatsApp, Web, Ads)
  • Build out sophisticated segmentation within the current Marketing Cloud platform - Offering a true 1-2-1 approach when communicating to candidates & clients
  • Lead the development of a fully-fledged testing plan for all current & future communications
  • Develop & maintain in-depth reports both on an ad-hoc & scheduled basis
  • Identify & maintain data hygiene best practises within the current Marketing Cloud function
  • To co-ordinate the scope & delivery of all internal campaign requests from the wider business.

About you:

  • A data driven marketer with experience in delivering successful CRM Marketing initiatives 
  • Have the confidence to challenge current processes & initiatives, with clear justifications as to why
  • Have a solid understanding of marketing best practises on how to drive high engagement from all CRM Marketing related campaigns.
  • Be a big picture thinker by being able to identify opportunities & make a real change with fresh ideas & a new way of approaching things.
  • Must be enthusiastic to learn, develop & make a real impact from the off
  • Strong organisational skills & not fazed by meeting strict deadlines or working with demanding stakeholders

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.