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Job description

Senior CRM Executive - Hybrid

CRM Executive or Senior CRM Executive (dependent on experience)

Manchester City Centre

Hybrid working  

Very competitive salary

Do you want to be involved in something truly transformative that will have a lasting impact on how we travel?

Are you looking for a role that offers excellent career prospects, fully funded structured training and development and of course free travel?

Read on!

Forward Role have partnered with a well-known Transport brand to find an enthusiastic CRM Exec or Senior CRM Exec, who will help them obtain and retain customers via a range of digital media channels.

You will have a crucial role in the development and management of personalised communications for their customer database. Working alongside commercial and customer experience teams, you'll build CRM plans for the whole customer lifecycle.

If you have a passion for driving customer engagement and loyalty in the transport industry, this is an exciting opportunity to work with an esteemed brand.


  • Ownership of the CRM & Loyalty Planner, planning campaigns all the way through the year
  • Creating exciting content for campaigns
  • Producing promotional offers
  • Constructing, testing and sending out a wide range of campaigns
  • Inspiring additional customers to sign up to marketing communications
  • Working alongside their partners to incentivise and keep the loyal customer base
  • Creating campaign analysis reports

What you will need:

  • Previous experience in a CRM role with knowledge of CRM principles and platforms, loyalty schemes, brand identity and digital tracking tools.
  • Experience planning and executing CRM marketing campaigns
  • Some basic technical skills to support with HTML coding
  • Very organised, creative, strong attention to detail and to be good at copywriting
  • A people person and work great in a team - a natural when it comes to collaboration

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.