Job description

Senior CRM Executive

  • Location

    Manchester City Centre

  • Sector:

    Marketing & Communications

  • Job type:


  • Salary:

    £25k - 29k per year

  • Contact:

    Emma Melling

  • Contact email:


  • Contact phone:

    0161 914 8499

  • Job ref:


  • Published:

    about 2 years ago

  • Expiry date:


Senior CRM Executive

Up to £29,000

Manchester City Centre

I am working with a retail giant based in Manchester with their search for a commercial Senior CRM Executive. You will need a proven track record working in a CRM position and have worked closely on loyalty campaigns. You should be highly organised and a confident communicator as you will need to liaise and influence your peers.

Working closely with a supportive CRM Manager you will drive all CRM activity including email, push, SMS and DM.



  • To manage & develop the loyalty strategy including responsibility for managing one of the key brands
  • Understanding and driving the agenda for who the customer is.
  • To manage and deliver CRM programmes to retain customers across all stages of the lifecycle
  • Management & development of the segmentation of the customer database to drive the roadmap & inform decisions across the channel team.
  • To co-ordinate the delivery of the consumer communications plan, including creative execution, customer selection, test activity and results in order to drive the required sales plan
  • Ensuring budgets are adhered to
  • Training, development and management of the team to deliver their objectives with the support of the CRM Manager

If you would love to hear more, please apply now or get in touch with emma@forwardrole.com


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