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Job description

Senior CRM Manager

  • Location


  • Sector:

    Marketing & Communications

  • Job type:


  • Salary:

    Market related

  • Contact:

    Paddy Wells

  • Contact email:

  • Contact phone:


  • Job ref:


  • Published:

    6 months ago

  • Expiry date:


  • Consultant:

    Paddy Wells

Senior CRM Manager- 12 months


An exciting and growing UK retailer with a long history is looking for a Senior CRM Manager for a 12 month maternity cover.

This is an important role for the company so they are looking for someone data driven and hands on with CRM marketing. This role will be based in Lancashire but there is also plenty of home working

Interested? If so, please contact Paddy Wells at Forward Role Recruitment on (07514)(950197) or (

Role Requirements:

  • Create and deliver the CRM and digital marketing strategy, owning the end to end customer journey. Aim to increase conversion, spend and loyalty. Repeat customers is a big focus
  • Work with a digital agency to create customer touchpoint strategies (include retention and automation)
  • Implement a new VIP scheme
  • Hands n with CRM. Email, loyalty, paid search, display and paid social
  • Manage all data relating to customer interactions and bring insight to build clear picture of customer experience
  • Work with stakeholders and other teams across the business to ensure customer strategy is at the heart of the business
  • Implement A/B testing techniques to optimise communications and improve acquisition and conversion
  • Increase importance of CRM and customer data driven marketing across business
  • Budget responsibility

Experience required:

  • Experience driving CRM in a retail environment is essential
  • Data driven approach to marketing
  • Able to form relationships with business leaders easily
  • Results focused approach is essential. Proven record of generating revenue and increasing customers
  • Able to build loyalty and retention programmes
  • Strong analytical abilities
  • A commercial mindset
  • Experience in HTML


A competitive salary

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.