£40k - 50k per year
Forward Role are working with a fast-paced, dynamic retailer / eCommerce business in West Cheshire. Due to extraordinary success and continued growth, the business are recruiting a Senior Customer Insight Analyst. This is an incredible opportunity for an experienced Customer Insight Analyst to drive significant change and growth.
The Senior Customer Insight Analyst role sits in the eCommerce function, you will be mentoring and supporting the development of junior analysts within the team. Your key responsibility will be highlighting key insights and opportunities in customer data, in order to drive significant value. Through continuous tracking and analysis of the customer journey, you will identify areas of improvement, drive cost saving activities and sales opportunities.
Role & responsibilities:
- Delivering trade analysis – measuring activity and understanding the impact of customer behaviours and lifecycle
- Continuously aim to increase Customer Lifetime Value, and profitability
- Develop automated reports for key stakeholders across the business – measuring performance and driving insight
- Communicate and present insight, findings and recommendation to stakeholders
- Play a key role in the on-going segmentation and personalisation projects
- Support the marketing function to understand campaign performance and to drive ROI
- Develop multivariate testing programmes and drive analytical culture
- Support with ad hoc web and marketing analysis
Skills & experience:
- Previous experience in a marketing / customer / web / trading analytics role
- Strong experience using SQL or SAS
- Strong experience using Google Analytics of Adobe Analytics
- Excellent communicator and possess leadership qualities
- Understanding of GTM is desirable
- Experience using programmes such as R and Python is a plus, but not essential
If you are interested in this role, please get in touch with Sophie of 07824 365 143 or email firstname.lastname@example.org
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