Forward Role are working exclusively with a well-established retailer with ambitious growth plans. The business put the customer first, and take pride in understanding the customer and what matters the most to them. This is why the Insights function is crucial to the companies development.

As a Senior Customer Insights Manager, you will be supporting the business overcome challenges and help the business develop and thrive. This is an exciting opportunity for a Senior Analyst who wants to be ‘hands on’ and get stuck in to the data, whilst leading a small team and playing a key role in the development of marketing strategy.

Role & responsibilities:

• Working with a variety of large data sets from different sources, complete analysis and provide in-depth insight in to the customers, marketing and brand perception.

• You will need to be a strong communicator and excellent story tellers, explaining the ‘what’ and the ‘why’ and breaking down complex data and insights for stakeholders across the business.

• Ability to turn complex data in to powerful insights.

• Use catalogues to target and segment selections and response strategies

• Complex, statistical customer and marketing data modelling

• Collating and mining large datasets

• Forecasting analysis – looking at customer response rate and sales

• Profitability analysis

• Analysis of the full customer journey– including online and digital interactions

• Play a key role in driving and supporting digital transformation of the business

• Manage, lead and develop a small team

Skills & experience:

• Extensive experience of direct marketing, catalogue and retail

• Data modelling – predictive analysis, attribution modelling, Life Time Value etc.

• Advanced user of SQL / SPSS / SAS

• Understanding of Google Analytics and digital marketing

• Team management experience

• Strong commercial acumen, hands on and technical/numerical

• Ability to present complex analysis in to clear insightful reports – written and verbal

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email sophie@forwardrole.com

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