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Job description

Senior Digital Analyst

  • Location


  • Sector:

    Analytics & Insight

  • Job type:


  • Salary:

    £25k - 40k per year

  • Contact:

    Sophie Page

  • Contact email:

  • Contact phone:


  • Job ref:


  • Published:

    over 1 year ago

  • Expiry date:


  • Consultant:

    Sophie Page

Forward Role are working with an award winning and consultative marketing agency in Leeds. Based in Leeds, the agency are growing and so are recruiting a Senior Digital Analyst to join the vibrant and friendly team.

As a Senior Digital Analyst, you will be creative and be customer focused, with the aim to optimise journeys and deliver insight to digital performance. You will need to have a good understanding and/or interest in all marketing streams, from design to CRM to creative and all digital channels. The aim of the role is to take a holistic view of all marketing data, with web analytics being the central point.

This is a great opportunity for an experienced digital analyst, who is interested in developing their skills in automation, machine learning and data modelling.

Role and responsibilities:

  • Help develop, implement and manage the data and analytics offering, in line with business strategy
  • Be an analytics technology expert, the go to person for all things data and analytics tools
  • Understanding clients’ needs and helping to answer business questions  and problem solve with data
  • Reporting on campaign performance and making recommendations
  • Creating and maintaining dashboards on Google Data Studio
  • Working with the team to deliver client tagging strategy using GTM
  • Auditing and bench marketing clients Google Analytics
  • Research, exploration and development in to machine learning and other data science techniques
  • Building attribution models and delivering insight across multiple channels

Skills and experience:

  • 2 years+ in a Digital/Web/Marketing Analytics role
  • Understanding and interest in the wider marketing function
  • Advanced user of Google Analytics and Google Tag Manager
  • Ability to provide actionable insight from large data sets
  • Experience working in a fast-paced environment

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email

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