Senior Digital Analyst - North Yorkshire / Remote

Forward Role are working with a well-established, dynamic business in North Yorkshire who pride themselves on their dedication for helping their customers to the highest standard.

The Senior Digital Analyst role is a new placement for the team, as they are seeing increased investment as the business focus on data driven decision making to drive customer experience. You will be using innovative tools and techniques to identify trends and opportunities, providing in-depth insight and making actionable recommendations.

Role & responsibilities:

• Drive and deliver continuous improvements across all digital platforms  
• Produce and deliver a range of digital analysis, reporting and dashboards
• Support with the testing and personalisation roadmap – CRO analysis
• Measure and track performance against KPIs across the website and other digital platforms
• Understanding customer experience, commercial metrics and marketing performance
• Use your expertise to help develop, shape and drive the digital and customer strategy
• Understanding business problems and questions and provide solutions and answers through innovative data and analysis techniques
• Be an analytics champion – driving the data driven culture throughout the business
• Be at the forefront of digital analysis, keeping up to data with the latest trends and technologies in the market

Skills & experience:

• Previous experience in a Web, Digital or Marketing Analyst role
• Advanced user on Adobe Analytics or Google Analytics
• Data visualisations – Power BI, Tableau, Data Studio etc.
• Tag Management tools – Google Tag Manager (GTM), Adobe Target
• Experience working with data layers is desirable
• Delivering and analysis of personalisation, testing and Optimisation (AB/MVT Tests)
• Experience working with data from multiple sources – manipulating and interpreting data
• Ability present complex analysis to non-technical stakeholders
• Ability to coach, mentor and support junior members of the team

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email sophie@forwardrole.com

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