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Senior Digital Analyst - REMOTE

REMOTE ROLE

Forward Role are working with an extremely reputable financial services business, who are known for their incredible customer service and dedication to their customers. This is a very exciting time to be joining the team with investment in to the digital function and a focus on bringing a new, innovative approach to the way of working.

As a Digital Analytics Manager, you will be supporting the Conversion Rate Optimisation team and the wider business with reporting, analysis and insight from complex, digital data. You will be identifying opportunities for testing and experimentation across all digital channels including web and app, and using this to influence the optimisation and  testing roadmap and strategy, along with the overall digital business plan.

Role & responsibilities:

  • Measurement and analysis of website performance, identifying problem areas and testing opportunities to improve customer journey and optimisation
  • Manage all analytics input in to the testing roadmap and projects, deliver digital reporting and insight to the wider business
  • Develop automated reporting suites and eye catching dashboards, ensuring suitability for relevant stakeholders
  • Support stakeholders with informed decision making through insight and analysis, influencing and bringing new innovative ideas and recommendations to them
  • Monitor and measure tests – evaluating results – looking at conversion lifts, commercial impact and customer insight
  • Ensure a high standard of data integrity through accurate and relevant tagging and tracking

Role & responsibilities:

  • Extensive experience with Adobe Analytics or Google Analytics
  • Strong understanding of the Conversion Rate Optimisation process
  • User journey analysis experience is essential
  • Experience working with data visualisation and reporting tools, e.g. Tableau
  • Experience working with multi-channel digital data
  • Building relationships with stakeholders at all levels
  • Ability to break down complex data in to digestible information
  • Experience with testing tools such as Maxymiser is desirable

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email sophie@forwardrole.com

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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