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Job description

Senior Digital Marketing Executive

My client is one of the North West’s most reputable retailers, with both a UK and international online presence. They’re now looking to add a Senior Digital Marketing Executive to their team who can propel the business further by driving website traffic and building brand awareness. If you have previous B2C experience covering a range of different channels across digital marketing, then we want to hear from you.

 

Key responsibilities include:

Leading activity and monitoring spend split across all channels

Regularly liaising with the companies Director and various other stakeholders to co-ordinate online and offline performance ensuring all opportunities are realised

Devising trade plans to ensure sales targets and all other KPIs are exceeded

Managing CRM campaigns and the redevelopment of the group’s email strategy

Working closely with the PPC and paid social teams to optimise adverts, control spend and improve ROAS

Optimising SEO content and writing blogs

Developing brand identity by briefing the design teams to produce online content. Working with offline marketing teams to develop wider campaigns

Managing the groups’ social presence and outreaching influencers

Liaising with the merchandising team to implement promotions and monitor sales performance

Gaining exposure for products by collaborating with the Affiliate team

 

We’re looking for someone with:

A qualification or degree in Marketing

2 or more years’ experience in a similar role (B2C, preferably ecommerce)

Strong relevant experience in Google Analytics data and reporting, WordPress, SEO, PPC, and providing support on campaign content production

An excellent understanding of website architecture, user experience and user journey tracking

Strong stakeholder management skills with experience in engaging with partners, senior management and external marketing agencies

A desire to grow and develop within a progressive company

In return you will be offered a market-leading package and excellent benefits

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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