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Job description

Senior Digital Marketing Strategy Manager

Senior Digital Marketing Strategy Manager

Fully UK Remote with travel of 2 days per month to the HQ in Chester

Up to £55k

As the Senior Digital Marketing Strategy Manager you will sit at the heart of our Clients wider Marketing Department made up of some of the best and brightest industry talent in the North West. You will joining their team as a member of our passionate Management team and will be crucial in both our departmental and business success as you lend your skills to a series of business-critical strategies.


You will hold responsibility over total lead generation figures across Marketing teams, with responsibility for addressing gaps where required as well as focus on full funnel activity and delivering end goals of go lives alongside Commercial teams.

You will need experience of working with channel specialists across various online channels with a big spend area in performance marketing, however you will be accountable for the whole holistic digital marketing strategy and roadmap across all other key digital channels and stakeholders.

You'll need strong management and stakeholder engagement skills to drive the businesses proposition forward across the whole digital spectrum.

  • Accountable for delivering and optimising the digital marketing channel strategy for digital channels including PPC, Affiliates, Programmatic, SEO, CRM, Social Media, Content, CRO and Design
  • To create digital marketing strategy to support business growth through digital acquisition and conversion of customers
  • Ensure budget allocation and spend is within agreed parameters
  • Ensure the business and customer impact of all activity is fully evaluated in a timely manner, communicated effectively and used to inform future decision making
  • Lead the development of digital marketing measurement including attribution, establishing a clear framework and benchmarks to maximise and optimise budget allocation
  • Provide day to day management of direct reports and in-direct reports across the digital teams, monitoring performance, delivering regular feedback and ensuring resources are optimised to maximise value
  • Line manage Channel Managers and Executives in paid search and in-direct reports across Affiliates, Programmatic, SEO, CRM, Social Media, Content, CRO and Design and ensuring work delivered is timely and of the highest standard
  • Champion the digital marketing team to deliver insight driven digital marketing activity supported by a culture of robust marketing testing and evaluation
  • Actively monitor competitor, customer, market and industry trends including proposing new channels and targeting and communication strategies to reach new customers
  • Identify new strategic opportunities which are appropriate for growth of our proposition

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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