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Job description

Senior Digital PR Manager

Senior Digital PR Manager


Cheshire (Hybrid working)

Up to 55K

I am working with a very exciting business within the Automotive sector, whom are going through exceptional growth. The business is looking for an experienced and passionate digital PR expert who has a passion for content to join a great team of marketing professionals.

You will be responsible for driving content excellence and consistency across the business. You will have experience in producing and publishing engaging content and proofreading and formulating content strategies through digital and external PR channels.

You will have experience of placements in high performing publications; your own black book of contacts and the ability to reach coverage KPIs efficiently within a timeframe. You will have experience of creating campaign concepts and outreach strategies to a high level.

Key responsibilities

  • Campaign monitoring and execution, working closely with the head of SEO and the wider SEO team to help support brand awareness and brand authority improvements through various activities

  • Maintain and develop the press and media contact database, as well as creating relevant contact lists for client campaigns

  • Identify and work alongside expert influencer partners in to create campaigns, assess produced content and manage relationships

  • Work to improve SEO performance by acquiring high-quality backlinks using a range of techniques and approaches through Digital PR

  • Ensure all activity relate back to the aims and objectives of the overarching SEO strategy

  • Using a range of tools and techniques to monitor, analyse and evaluate competitor link profiles, as well as help support with campaign generation. Your input as to the tools you would need/want is welcomed

  • Build and maintain accurate records of outreach and PR activities

  • Support the development of relationships with key online publications, authors and journalists within key sectors

  • Monitor and report on campaign performance and successes

Key skills

  • Qualifications in Marketing Communications, PR, Journalism or English Literature related subject(s)

  • A proven track record as a specialist in drafting written communications in various styles

  • An ability to understand and interpret technical/legal information and documentation

  • Experience in delivering integrated marketing and PR campaigns with clear objectives and proven results

  • Unfaltering attention to detail, with the conviction to suggest improvements to content

  • Ability to demonstrate thoroughness, patience and pride to deliver all content with 100% accuracy

  • Creative approach to the delivery of objectives to portray in a favourable light

Please contact Eilidh Sproul at Forward Role for more information about this opportunity!

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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