£50k - 55k per year
Senior Digital PR Manager
Cheshire (Hybrid working)
Up to 55K
I am working with a very exciting business within the Automotive sector, whom are going through exceptional growth. The business is looking for an experienced and passionate digital PR expert who has a passion for content to join a great team of marketing professionals.
You will be responsible for driving content excellence and consistency across the business. You will have experience in producing and publishing engaging content and proofreading and formulating content strategies through digital and external PR channels.
You will have experience of placements in high performing publications; your own black book of contacts and the ability to reach coverage KPIs efficiently within a timeframe. You will have experience of creating campaign concepts and outreach strategies to a high level.
Campaign monitoring and execution, working closely with the head of SEO and the wider SEO team to help support brand awareness and brand authority improvements through various activities
Maintain and develop the press and media contact database, as well as creating relevant contact lists for client campaigns
Identify and work alongside expert influencer partners in to create campaigns, assess produced content and manage relationships
Work to improve SEO performance by acquiring high-quality backlinks using a range of techniques and approaches through Digital PR
Ensure all activity relate back to the aims and objectives of the overarching SEO strategy
Using a range of tools and techniques to monitor, analyse and evaluate competitor link profiles, as well as help support with campaign generation. Your input as to the tools you would need/want is welcomed
Build and maintain accurate records of outreach and PR activities
Support the development of relationships with key online publications, authors and journalists within key sectors
Monitor and report on campaign performance and successes
Qualifications in Marketing Communications, PR, Journalism or English Literature related subject(s)
A proven track record as a specialist in drafting written communications in various styles
An ability to understand and interpret technical/legal information and documentation
Experience in delivering integrated marketing and PR campaigns with clear objectives and proven results
Unfaltering attention to detail, with the conviction to suggest improvements to content
Ability to demonstrate thoroughness, patience and pride to deliver all content with 100% accuracy
Creative approach to the delivery of objectives to portray in a favourable light
Please contact Eilidh Sproul at Forward Role for more information about this opportunity!
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