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Job description

Senior Marketing Analyst

  • Location


  • Sector:

    Analytics & Insight

  • Job type:


  • Salary:

    £35k - 45k per year

  • Contact:

    Sophie Page

  • Contact email:

  • Contact phone:


  • Job ref:


  • Published:

    over 1 year ago

  • Expiry date:


  • Consultant:

    Sophie Page

Senior Marketing Analyst

£45,000 - South Manchester

Forward Role are excited to be working with a high-growth, retail business in South Manchester.

The award winning retailer are recruiting a Senior Marketing Analyst to help shape business performance through commercial analysis of increasing amounts of data.

A highly visible role, you will report into the Head of Marketing and Head of Finance with frequent communication with CEO’s and the Board to provide actionable insight around marketing channels and customer performance along with ad hoc requests. There will be a focus on direct mail and TV performance.


  • Pre and post campaign analysis, providing insight and making recommendations
  • Customer insight analysis
  • Analysis of cost of acquisition by channel
  • Provide a deep understanding of lifetime values of customers
  • Customer segmentation for new customer acquisition and existing customers personalisation
  • Analysis of TV attribution
  • Creating direct mail pools and utilising 3rd party data pools
  • Presenting complex data to senior stakeholders in a easily digestible way
  • Working with external data sources and handling large data sets

Skills and experience:

  • Experience with SQL is essential
  • Google Analytics experience is desirable
  • Previous marketing / campaign analysis experience – segmentation and attribution  
  • Experience analysing direct mail and/or TV performance
  • Understanding of acquisition and lifetime customer value
  • Advanced Excel skills
  • Visualisation tools – Power BI, Tableau, Data Studio
  • Expereince with R / Python would be advantageous, but not essential

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.