£35k - 45k per year
about 1 year ago
Senior Marketing Analyst
£45,000 - South Manchester
Forward Role are excited to be working with a high-growth, retail business in South Manchester.
The award winning retailer are recruiting a Senior Marketing Analyst to help shape business performance through commercial analysis of increasing amounts of data.
A highly visible role, you will report into the Head of Marketing and Head of Finance with frequent communication with CEO’s and the Board to provide actionable insight around marketing channels and customer performance along with ad hoc requests. There will be a focus on direct mail and TV performance.
- Pre and post campaign analysis, providing insight and making recommendations
- Customer insight analysis
- Analysis of cost of acquisition by channel
- Provide a deep understanding of lifetime values of customers
- Customer segmentation for new customer acquisition and existing customers personalisation
- Analysis of TV attribution
- Creating direct mail pools and utilising 3rd party data pools
- Presenting complex data to senior stakeholders in a easily digestible way
- Working with external data sources and handling large data sets
Skills and experience:
- Experience with SQL is essential
- Google Analytics experience is desirable
- Previous marketing / campaign analysis experience – segmentation and attribution
- Experience analysing direct mail and/or TV performance
- Understanding of acquisition and lifetime customer value
- Advanced Excel skills
- Visualisation tools – Power BI, Tableau, Data Studio
- Expereince with R / Python would be advantageous, but not essential
If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email firstname.lastname@example.org
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