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Job description

Senior Marketing Executive

Senior Marketing Executive

Up to £35,000

Manchester City Centre

I am working with collection of marketing driven businesses in the property industry who are growing at a rapid rate and take content marketing to the next level! They are looking to recruit a Senior Marketing Executive for this career defining role that will help them go to market and change the face of the industry in a traditionally archaic sector.


  • Creating content – both written, audio and visual
  • Briefing and liaising with third party agencies, freelancers and influencers
  • Researching, drafting content and scheduling new launches
  • Constructing and split-testing new landing pages for various campaigns
  • Responsible for the on-going management of campaigns and performance evaluation
  • Setting-up and/or reviewing our marketing automation triggers
  • Delving into data segmentation and analysis
  • CMS management
  • Researching new platforms and audiences
  • Delivering the tactical marketing plans for outreach
  • Extensive email marketing
  • Reviewing the performance of campaigns and drawing meaningful analysis to help the team shape future activities
  • Uploading and scheduling content; anything from written content and podcast episodes to emails and videos
  • Generating compelling content ideas with the wider team
  • Reviewing our KPIs and making adjustments to our content output to hit targets
  • Reporting figures and successes to the Head of Marketing

Person Specification

  • Numerous years’ experience in Marketing and be skilled in the strategic side of marketing and campaign planning
  • Well rounded marketer with experience in everything including copywriting, proofing, editing, scheduling and data analysis
  • Confident with systems and skilled in using platforms like WordPress and experience of Salesforce and Pardot would be advantageous. You will also need a good understanding of paid campaigns and Google Analytics and be able to analyse and interpret data to improve future activities
  • Experience of Lead generation and working to targets/KPIs
  • Passionate about marketing, able to multitask and prioritise and have strong written and verbal communication skills  

Benefits include:

  • Private healthcare
  • 27 days holiday plus 8 bank holidays
  • 2 charity days per year and an annual contribution to a charity of your choice
  • City-centre office
  • Fluffy friends in the office
  • Lively working environment, with regular social events and a beer fridge in the office

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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