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Marketing Executive

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Marketing Executive

  • Location

    Warrington

  • Sector:

    Marketing & Communications

  • Job type:

    Permanent

  • Salary:

    £20k - 26k per year

  • Contact:

    Guy Walker

  • Contact email:

    guy.81D57B508.0@applythis.net

  • Contact phone:

    0161 914 8558

  • Job ref:

    39301

  • Published:

    7 months ago

  • Expiry date:

    2019-06-04

  • Consultant:

    Guy Walker

Marketing Executive

£20,000 - £26,000 plus benefits

Warrington

The Marketing Executive will be responsible for devising, briefing, executing and reporting on a variety of online and offline marketing campaigns for multiple brands within this award winning group of companies. This will have a strong focus on our B2B brands as well as some B2C.

Key responsibilities:

  • Responsible for the development, design and execution on a range of campaigns, including social media, email communications, website updates, online advertising, printed collateral and events
  • Liaising between the Sales and Marketing teams with responsibility for planning, co-ordinating and refining B2B & B2C activity and general on-going sales support
  • Utilise a range of marketing tools on a daily basis
  • Work with the Marketing Manager to facilitate and deliver B2C activity
  • Develop overarching messages to communicate and write compelling copy that gains cut through across all brands and channels.
  • Managing marketing requests: Prioritise requests; manage stakeholder expectations; identify and assign relevant actions and keep track of their accurate and timely completion.
  • Carry out competitor research, presenting this back through clear, action orientated reports
  • Manage the creative and production process for marketing campaigns, focusing mainly on digital activity but also traditional advertising, sales support collateral and direct mail
  • Production of all B2B facing communications, online and offline collateral, promotional items and social media posts
  • Maintain marketing calendars and ensure all planned activity is delivered to a high standard, on time and on budget
  • Communicate marketing campaigns to internal departments and act as marketing point of liaison for business-wide projects

Person required:

  • Past experience in Marketing is essential, ideally within a commercial environment
  • Ability to write compelling, single minded creative briefs
  • Excellent creative and copy writing and assessment skills plus strong attention to detail
  • Strong social media knowledge and experience of leading on creative ideas on various social channels
  • Able to work on own initiative and develop own briefs and campaigns
  • Fluent with marketing techniques
  • Able to work well with other departments to ensure success of campaigns
  • Able to juggle a wide range of projects and used to prioritising a large workload
  • Experience of managing external suppliers
  • Track record of marketing campaigns that have been successfully planned and implemented
  • Good grasp of event planning, webinars and print requirements
  • Basic working knowledge of online tools such as Google Analytics and Eloqua
  • Good understanding of both B2B and B2C marketing best practices
  • Good presentation skills

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
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