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Job description

Senior Online Merchandiser

Forward Role has exclusively partnered with an innovative retailer based close to Chester on the search for a Senior Online Merchandiser.

Reporting to the Senior Online Trading Manager,  you will be responsible for the implementation of the online strategy and best practice for onsite optimization, merchandising and trading. You will drive continued sales growth, build AOV and improve conversion and deliver best practice customer journey for key pages on site including Homepage, Offers Page and Campaigns.


  • Commercially driven and have a customer first mind-set with a focus on sales, margin, traffic, conversion, AOV and customer experience
  • Influence the shape and direction of onsite merchandising and optimisation, both short and long term.
  • Manage the quality and consistency of onsite experience and optimisation across the full onsite offer.
  • Identify opportunities and drive new initiatives for increasing revenue using web analytics tools to improve key performance metrics: revenue per user, AOV, conversion, engagement, exit rate etc.
  • Help to refine and be responsible for the implementation of the SEO strategy to effectively drive quality relevant traffic.
  • Successfully own and manage onsite merchandising and optimisation tools, sharing best practice with the online merchandising team.
  • Understand the various customers shopping missions, including how devices influence the customer and championing the online customer experience.
  • Work closely with the Digital Marketing Teams to ensure that category traffic is optimised for all E-Commerce channels including email, paid search and affiliates.

Knowledge & Experience required:

  • Commercial awareness with a trading focus, operating in a fast paced online retail environment.
  • Experience using Google Analytics to drive analysis, insight and presentation of data to inform decision making.
  • CMS experience, Salesforce (preferable) or similar (Shopify Magento)
  • Strong understanding of search engine optimisation and conversion rate optimisation.
  • Able to motivate others and create effective networks of people who can give you what you need.
  • Great attention to detail is essential, as is a high standard of numeracy (including Excel skills).
  • Ability to organise and prioritise a large number of tasks and to work well under pressure.
  • Flexible, enthusiastic and motivated with the ability to work to targets in a deadline driven environment.
  • Proven ability to brief and shape online creative for onsite promotions.
  • Ambition and drive to learn / develop new skills
  • Able to motivate others and create effective networks of people who can give you what you need.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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Proudly working with...

  • On The Beach
  • Bauer Media Group
  • Boohoo
  • Brother
  • Charlotte Tilbury
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  • Havas Media
  • Iceland
  • JD Sports
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  • Matalan
  • McCann
  • Missguided
  • Ocado
  • Shop Direct
  • The Co-operative Bank
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