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Job description

Senior PPC Executive

My client is of the most well-known retail companies in the UK and has an online presence both here and internationally. They're looking for a  Senior PPC Executive who will be leading on their biggest category, joining an in-house acquisition team of over 20 people working with best-in-class technology and significant budgets. You'll work on the day to day management of Search and Shopping accounts and create, implement and refine a successful strategy aligned with the companies objectives and goals. 

 

Responsibilities include:

  • Assisting with the paid search strategy and day to day implementation of campaigns

  • Looking to grow performance activities in PPC 

  • Optimising the PPC & Shopping budget to ROI and KPI targets to drive conversions, acquisition and retention

  • Updating reports and provide analysis around ROI, campaign performance, understanding purchasing patterns and website traffic to optimize all campaigns

  • Analysing performance and understanding the details and effectiveness of each campaign

  • Using large data sets to analyse and create optimisation plans

  • Working closely with third parties like Google, Criteo and Facebook to drive opportunities and test new products

  • Working closely with the wider digital marketing team to present the performance of the Paid Media channel, bringing insights and ideas to the table to support wider activities

 

The ideal candidate will have:

  • 2+ years experience in performance marketing running Paid Media campaigns

  • Experience in running PPC campaigns from conception to execution (either agency or client side)

  • Demonstrable skills in Google Analytics and Google Ads

  • Experience using bid management tools

  • A flexible approachable with strong problem-solving skills

  • Ability to work to deadlines in a fast-paced environment

  • Excellent verbal and written communication skills

 

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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Proudly working with...

  • AO.com
  • On The Beach
  • Bauer Media Group
  • Boohoo
  • Brother
  • Charlotte Tilbury
  • Dentsu Aegis Network
  • Havas Media
  • Iceland
  • JD Sports
  • KMPG
  • Matalan
  • McCann
  • Missguided
  • Ocado
  • Shop Direct
  • The Co-operative Bank
  • Tyres on The Drive