Senior Web Analyst – Implementation/Tagging

Manchester - Hybrid

Forward Role are working with fast-paced online retailer with a Manchester HQ. The company are customer focused and have a fantastic culture across the whole business, helping each other learn, develop and continuously achieve more. They are a stable business who have experienced continued growth through the pandemic as they have learnt to adapt and thrive quickly.

There is a fantastic opportunity for a Senior Web Analyst to join the team who will be focussing on Web Analytics Implementation.

You will be leading the implementation of custom tags and tracking performance across 3 leading websites, and be the subject matter expert for the business in this area.

• Streamline processes to speed up new tag releases
• Educating and training the wider team on tag creation and implementation best practice
• Ensure there is up to date documentation to keep track of what data is being captured - data layers and event tracking, customer dimensions and metrics
• Be the go to person for all things Google Tag Manager
• Collaboratively work with the wider web analytics and ecommerce teams, staying on top of developments and testing strategies
• Interrogate data and deliver analysis

Skills & experience:

• Google Analytics and Google Tag Manager experience is essential
• GA4 experience would be desirable
• Extensive Web Analytics experience with ability to create custom tags for web activity tracking
• Experience with HTML, CSS, Javascript is desirable
• Comfortable with working in a fast-paced environment with tight deadlines
• High organisation skills

If you are interested in enhancing your technical skills and becoming a true implementation specialist, this is a fantastic opportunity. Please apply to this advert or get in touch with Sophie at Forward Role if you are interested.

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