£35k - 50k per year
0161 914 8556
4 months ago
Forward Role are proud to be working with one of the Norths leading Marketing agencies in their search for a Strategist and Planner who can lead the strategic thinking behind award winning campaigns working on diverse clients from leisure, retail and FMCG sectors, leveraging consumer insight in order to create powerful, engaging and creative ideas. This role is either Leeds or Manchester based.
With a sharp, strategic and creative mind you'll work closely with the Head of Planning as well as the rest of the Planning Team to create insight led multi-channel campaigns that truly deliver on the clients objectives. With an understanding of consumer behaviour and brand, you could be doing anything from carrying out research and writing creative briefs, to managing small projects, providing strategic support to the client services team and presenting ideas to clients. You will be exposed to a wide variety of brands across various sectors ensuring no day is the same.
You'll be responsible for:
- Impact - developing clear business objectives and deliverables for all our activity, with measurement criteria for effectiveness
- Insight - developing an approach to insight gathering using a variety of research techniques - both commissioned and in-house
- Strategy - developing the business, brand or communication strategy using a set of in house tools.
- Creative - developing all high level briefs, supporting the client team on every day briefs and working collaboratively with the creative team to produce award winning work
- Consumer behaviour - you will be the champion in the agency - helping them to pioneer new techniques
What we're looking for:
- Proven track record in planning and strategy development and the winning of new business - Preferably in an integrated advertising agency or brand consultancy
- Ability to build effective working relationships
- Experienced in a range of research techniques
- Experienced workshop facilitator
- Able to present and sell concepts
- Great budgeting and scheduling expertise
- A creative and strategic thinker
The agency can offer a fantastic work environment with exceptional benefits.
Strategic Planner - Full Service Marketing Agency, Leeds City Centre OR Manchester City Centre £35,000 - £50,000
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Forward Role is operating as an employment agency.