£40k - 45k per year
Trade Marketing Manager
Up to £45,000
Manchester City Centre
Office Based – 5 days per week
Are you a dynamic and strategic marketer with a passion for luxury products?
Ready for a new challenge?
Do you come from a trade marketing background?
Forward Role have exclusively partnered with a global luxury watch brand to find a Trade Marketing Manager to join their team based in Manchester. If you are looking for a new challenge this could be the perfect opportunity for you to grow with the brand.
About the role…
- Collaborate closely with the international team to ensure seamless execution of the global brand strategy across local markets, retail partners, and the brand website.
- Maintain consistency in brand messaging, positioning, and visual identity across trade marketing activity.
- Create comprehensive trade marketing strategies tailored to the luxury watch market and aligned with the global brand vision.
- Conduct thorough market research, competitor analysis, and consumer insights to identify opportunities and trends.
- Develop compelling promotions and incentives to motivate retailers and channel partners to promote the product.
- Craft visually captivating POS materials, displays, and merchandising solutions to create an immersive shopping experience in retail environments.
- Foster strong relationships with key luxury watch retailers to implement trade marketing initiatives and advertising opportunities.
- Develop impactful press releases to announce new product launches, brand initiatives, and events as well as collaborating with their PR agency.
- Create and implement social media marketing strategies and content.
- Utilize Google Analytics to monitor website traffic, user behaviour, and campaign effectiveness targeting luxury watch consumers.
- Analyse trade marketing program performance, measure ROI, and present regular reports with actionable insights to optimize future strategies.
- Manage the brand's website using WordPress, ensuring captivating content, seamless user experiences, and SEO optimization.
- Create targeted email marketing campaigns and customer segmentation.
What they are looking for…
- At least 3 years’ experience in trade marketing or brand management, preferably within the luxury goods industry.
- Ideally, you will have a passion for luxury products or an interest in luxury watches.
- Solid understanding of trade marketing strategies and luxury consumer behaviour.
- Excellent communication and interpersonal skills for effective collaboration with cross-functional teams, external partners, luxury retailers, and social media influencers.
Does this role sound interesting to you? Please email your CV to firstname.lastname@example.org or APPLY NOW!
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.