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Job description

Web Analytics Manager

Forward Role are working with a European tech, ecommerce business. Based from the Manchester HQ, the Data & Analytics team is central to all business decisions, and are looking to recruit an experienced Web Analyst with Customer Insight experience. You will be joining a thriving and talented function, to lead a small Web Analytics team, managing analytics implementation and provide actionable insight.

This role is currently remote, but moving forward will be 2-3 days a week in the Central Manchester office.

Role & responsibilities:

  • Delivering in-depth analysis, reporting & insight
  • Providing an understanding in to the performance of websites, marketing activities, customer experience and products
  • Support the ecommerce team with insight and recommendations through identifying trends and opportunities in customer and web data
  • Developing the use of the customer segmentation model
  • Management and implementation of Adobe Analytics – being the Adobe champion throughout the business
  • Managing a small team of web and customer analyst

Skills & experience:

  • 3+ years’ experience in a Web Analytics role
  • Advanced user of Adobe Analytics or Google Analytics
  • Understanding of SQL and Power BI is desirable but not essential
  • Web Analytics implementation
  • Hands on in data manipulation and interrogating large, complex data sets
  • Be able to deliver clear, actionable insights and tell a story from data
  • Understanding of marketing channels to monitor and measure campaign performance
  • Previous experience working with Customer data and delivering customer insight is desirable
  • Management experience or leadership qualities

If you are interested in this role, please get in touch with Sophie on 07824 365 143 or email sophie@forwardrole.com

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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