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Job description

Web Analytics Manager

Forward Role are working with a European tech, ecommerce business. Based from the Manchester HQ, the Data & Analytics team is central to all business decisions, and are looking to recruit an experienced Web Analyst with Customer Insight experience. You will be joining a thriving and talented function, to lead a small Web Analytics team, managing analytics implementation and provide actionable insight.

This role is currently remote, but moving forward will be 2-3 days a week in the Central Manchester office.

Role & responsibilities:

  • Delivering in-depth analysis, reporting & insight
  • Providing an understanding in to the performance of websites, marketing activities, customer experience and products
  • Support the ecommerce team with insight and recommendations through identifying trends and opportunities in customer and web data
  • Developing the use of the customer segmentation model
  • Management and implementation of Adobe Analytics – being the Adobe champion throughout the business
  • Managing a small team of web and customer analyst

Skills & experience:

  • 3+ years’ experience in a Web Analytics role
  • Advanced user of Adobe Analytics or Google Analytics
  • Understanding of SQL and Power BI is desirable but not essential
  • Web Analytics implementation
  • Hands on in data manipulation and interrogating large, complex data sets
  • Be able to deliver clear, actionable insights and tell a story from data
  • Understanding of marketing channels to monitor and measure campaign performance
  • Previous experience working with Customer data and delivering customer insight is desirable
  • Management experience or leadership qualities

If you are interested in this role, please get in touch with Sophie on 07824 365 143 or email

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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