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Job description

Web & Optimisation Analyst

Forward Role are delighted to be working with an exciting, and successful business in Chester with ambitious growth plans. The dynamic business are investing heavily in the Product and Digital team who are responsible for the web and mobile applications, utilising the latest technology. You will be joining the business at an exciting time, as they are experiencing a period of growth and change.

As a Web Analyst, you will be striving for continuous improvement of the websites and applications, improving the customer experience.


  • In-depth analysis from multiple data sources to help develop testing strategy

  • Work in collaboration with a number of departments

  • Present a detailed picture of the customer – profiles, journey, behaviours

  • Provide deep analysis on customer behaviours to create the personalisation strategy

  • Undertake real-time analysis and reporting on website and app performance  

  • Use data to make recommendations for A/B tests

Skills & experience:

  • Experience working in a similar Web Analyst or CRO role

  • Google Analytics knowledge

  • CRO and testing understanding

  • SQL experience is dessirable but not essential 

  • Strong Excel skills

  • Commercially driven

If you are interested in this role, please get in touch with Sophie on or 07824 365 143

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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