Banner Default Image

Job description

Web Optimisation Analyst

  • Location


  • Sector:

    Analytics & Insight

  • Job type:


  • Salary:

    £35k - 55k per year

  • Contact:

    Charlotte Callaghan

  • Contact email:

  • Contact phone:


  • Job ref:


  • Published:

    about 2 years ago

  • Expiry date:


  • Consultant:

    Charlotte Callaghan

Web Analyst (Optimisation)

I am currently recruiting for a web analyst to join a digital experience design agency with an unrivalled expertise in retail. As a web optimisation analyst with a successful track record in ecommerce, you will work within a multidisciplinary team to help clients continually improve their customer service experience. This is a fantastic opportunity for a web optimisation analyst to thrive in an environment where creativity, data and behavioural insight collide.

Key responsibilities include (but are not limited to):

Developing an understanding of customers digital behaviours

Providing actionable insights in to customer base and journeys

Working with CRM and digital data to bridge the gap between on and offline data

Understanding what data to use and when…and where to get that data from

Data visualisation and presenting data / insight to clients and senior stakeholders

Auditing clients’ web analytics set ups, recommending and implementing improvements

Implementing and managing tags

Good understanding of Conversion Rate Optimisation – a/b testing and MVT

You should ideally:

Have an advanced understanding of Google Analytics (or other web analytics tool)

Have a knowledge of Google Tag Manager (or equivalent)

Have experience using data visualisation tools such as Data Studio / Tableau etc.

Have optimisation knowledge – experience with testing tools is desirable but not essential

Be creative and passionate

Have excellent communication skills and be confident presenting to senior clients

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.