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Job description

Website Acquisition Specialist

  • Location

    Manchester

  • Sector:

    Digital & Ecommerce

  • Job type:

    Permanent

  • Salary:

    £40k per year

  • Contact:

    Katie McNicol

  • Contact email:

    katie@forwardrole.com

  • Contact phone:

    07761756620

  • Job ref:

    54792

  • Published:

    over 1 year ago

  • Expiry date:

    2022-11-08

Website Acquisition Specialist / 40k / Manchester / Hybrid

Do you want to join a customer focused and honest business who are ambitious and passionate about doing the right thing?

This well-established award winning business are looking for a Website Acquisition Specialist to join their team.

As the Website Acquisition Specialist, you will be responsible for website acquisition, end-to-end customer journeys and ensuring consistency across all aspects of the website.

As the Website Acquisition Specialist, you will…

  • Create high performing landing pages to gain new customers, supporting paid and organic campaigns
  • Re-purpose existing pages to improve clarity and increase conversions
  • Improve performance KPIs including cost per acquisition by improving customer journeys, working with the Acquisition Manager
  • Build new content and improve existing content to improve rankings, working with SEO Manager
  • Process creation for on-going site improvements and management
  • Work with the wider acquisition team to review acquisition journeys, and analyse performance of said journeys using digital analytic tools such as Google Analytics and Hotjar etc.
  • Brief creative and content teams to support digital acquisition activities
  • Manage all website content, implementing updates and amends via the CMS
  • Regular liaison with stakeholders to understand and plan content
  • Ensure the site meets our compliance regulations and comply

You will have…

  • A strong understanding of SEO and CRO
  • Experience building and optimising landing pages for paid and organic campaigns
  • Web analytics understanding and how it relates to content performance and UX
  • A strong understanding of Google Analytics, Optimize, Hotjar etc.
  • Web content optimisation experience
  • CMS system experience
  • Excellent project management skills

If you would describe yourself as decisive, a clear communicator, strong team player and can work in an environment that requires speed then APPLY NOW!

katie@forwardrole.com

07761 756620

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