SEO / AIO Lead
High-Growth Consumer Marketplace | UK & European Expansion
£50-60k salary
2 days in office – Leeds
Forward Role are excited to be partnering with a rapidly scaling consumer marketplace brand on a genuinely exciting opportunity to build and scale their SEO function at a pivotal stage of growth!
This is not a maintenance role. It is a foundational mandate to turn organic search into a core, scalable acquisition engine across the UK and international markets.
The business already has strong underlying demand and significant untapped potential across non-brand organic search. They are now looking for a commercially minded SEO leader to unlock that opportunity and embed best practice across product, platform and content.
The Opportunity
Reporting into the Growth Director, you will own the strategic direction and hands-on execution of SEO across the business. This role has genuine autonomy and influence, with responsibility for prioritisation, roadmap input and measurable performance impact.
You will build structure where it does not yet fully exist — defining frameworks, documentation, reporting and governance that elevate SEO into a mature, high-impact growth channel.
Your work will directly contribute to non-brand traffic growth, acquisition efficiency, conversion quality and long-term revenue impact.
What You’ll Be Responsible For
SEO Strategy & Prioritisation
- Owning the SEO roadmap across UK and international markets
- Building a clear prioritisation framework aligned to commercial outcomes
- Identifying high-impact non-brand opportunities across rankings, CTR and content gaps
- Defining success metrics across visibility, traffic and downstream performance
Technical SEO & Platform Partnership
- Leading technical SEO across crawlability, indexation, architecture, internal linking, structured data and performance
- Partnering closely with Product and Engineering to embed SEO into release cycles and platform decisions
- Supporting platform or CMS changes with strong risk management and best practice
- Maintaining technical hygiene through audits and monitoring
Content & Optimisation
- Working with Content teams to develop scalable pillar and cluster strategies
- Optimising on-page structure, metadata and internal linking frameworks
- Strengthening trust and authority signals across priority topics
- Ensuring content is built for long-term compounding organic growth
Performance & Continuous Improvement
- Establishing reporting frameworks that clearly demonstrate impact
- Building testing cadences to improve visibility, engagement and conversion
- Quantifying incremental non-brand growth
- Continuously improving workflows and execution standards
Who This Role Suits
This role is ideal for someone who has built or rebooted SEO in a high-growth consumer or marketplace environment and is comfortable operating without heavy legacy processes.
You will likely bring:
- 5–10+ years of hands-on SEO experience
- Proven experience building SEO foundations from scratch or resetting underperforming channels
- Strong technical and on-page SEO expertise
- A commercial mindset focused on revenue and acquisition efficiency
- Experience working closely with Product and Engineering teams
- Experience operating across multiple markets and languages
Most importantly, you want ownership of performance outcomes, not just delivery tasks.
Growth Potential
This is a foundational hire with significant long-term scope. As the business continues to scale, there is real opportunity to expand influence, build team capability and shape the future direction of organic growth.
The organisation is committed to building an inclusive and diverse workplace where different perspectives are valued. If you feel aligned to the opportunity but do not meet every requirement, I would still welcome a conversation.
If you are an SEO leader looking to build something meaningful within a high-growth environment, I would be happy to discuss this opportunity confidentially.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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