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Marketing Automation Specialist

Location
Manchester, UK
Job Type
Permanent
Salary
£36k per year
Sector
Marketing
Reference
78333
Posted
Posted 57 days ago

Marketing Automation Specialist

£36, 000

Manchester city centre

Excellent benefits including 25 days holidays + Bank Holidays and a day off on your birthday

Onsite full time

Forward Role are working with a global, high growth, Business Services business to recruit a Marketing Automation Specialist.

Within the Marketing Automation team of 5, everyone has been promoted at least once and there are plenty more opportunities for progression and development and the support to get you to that next level of your career.

This business is always pushing forward with the latest tech and use market leading platforms such as Salesforce & Marketo.

It’s an exciting fast-paced working environment where no two days are the same.

The role:

  • Create, manage, refresh & optimise drip email campaigns
  • Construct, manage & optimise nurture journeys for all customer journeys and trigger points
  • Build and optimise email campaigns for webinars
  • Collaborate with Salesforce teams on data segmentation and reporting
  • Sustain and optimise cleanliness of data
  • Observe overall Marketo health & performance
  • Develop the martech stack to industry-leading standard
  • Reporting on email journeys against targets
  • Collaborate with key stakeholders across several departments to understand the funnel and enhance client campaigns and nurture programmes

What you will need:

  • Previous experience in Marketing Automation, CRM or Email Marketing
  • Outstanding organisational and communication skills
  • Competent in Excel, lead generation data and data analysis and reporting
  • Capacity to work in a fast-paced, cross-functional teams environment
  • Advanced proficiency with a Marketing Automation platform
  • Understanding in lead scoring and using last touch as well as multi touch attribution to increase lead pipeline & engagement
  • Skilled in setting up integrations and automations between CRM systems and other platforms
  • Passionate about the latest trends in marketing technology

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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