The Growing Demand for Data Talent: What Skills Are Employers Looking For?

Whether it’s unravelling the mysteries of customer behaviour or predicting next year’s hottest trends, the demand for data talent is booming across the UK. But what exactly are employers looking for, and how can you make yourself irresistible to hiring managers? 

Data’s Moment to Shine

From startups to mult-inational giants, organisations are recognising the power of data. A 2023 report from TechUK revealed that nearly 80% of UK businesses planned to increase their investment in data-related initiatives. Why? Because data is the secret sauce behind smarter decisions, efficient processes, and competitive advantages.

But here’s the catch: while the demand for data professionals is sky-high, the supply of skilled candidates isn’t keeping up. This means there’s a golden opportunity for those ready to upskill, or those looking to start a career in data, insight & analytics.

The Skills Employers Are After

1. Data Analysis & Visualisation
   Employers want more than just number crunchers, they need storytellers who can translate complex datasets into clear, actionable insights. Tools like Power BI, Tableau, and Excel remain staples, while skills in Python and R for data analysis are highly sought after.

2. Programming Know-How
   Gone are the days when SQL was a “nice-to-have.” Today, it’s a must-have, alongside familiarity with Python and JavaScript for building data-driven solutions. Bonus points if you’ve dabbled in frameworks like Apache Spark or Hadoop.

3. Statistical Expertise
   Employers love candidates who can design experiments, run A/B tests, and build predictive models. This often requires a solid grasp of statistics, probability, and machine learning.

4. Cloud Computing
   With data storage and processing shifting to the cloud, experience with platforms like AWS, Azure, or Google Cloud is increasingly valuable. If you can set up a data pipeline or deploy a machine learning model in the cloud, you’re already ahead of the pack.

5. Soft Skills
   The stereotype of the “lone data scientist” is officially outdated. Employers are looking for team players with strong communication skills who can collaborate with diverse stakeholders, from marketing teams to C-suite executives.

Top Industries Hiring Data Talent

While tech companies are obvious contenders, the appetite for data talent extends far beyond Silicon Roundabout. Finance, healthcare, retail, and even government agencies are hunting for skilled data professionals. The UK's thriving fintech sector, in particular, has become a hotspot for data-driven roles.

How to Stand Out in a Competitive Market

1. Invest in Continuous Learning
   Whether it’s enrolling in a data science bootcamp or earning certifications in cloud platforms, staying ahead means keeping your skills sharp. Websites like Coursera, Udemy, and LinkedIn Learning are excellent starting points.

2. Showcase Your Work
   Employers love to see what you’ve done. Build a portfolio that highlights your projects, whether it’s analysing public datasets or creating dashboards. GitHub and personal websites are great platforms for this.

3. Network Like a Pro
   Join UK-based data meetups, attend industry conferences, and connect with professionals on LinkedIn. Sometimes, it’s not just about what you know but who you know.

4. Customise Your Applications
   Tailor your CV and cover letter for each role, focusing on the specific tools and skills listed in the job description. A little effort here can make a big difference.

The Future of Data Careers

The UK government’s commitment to becoming a global tech powerhouse means the data boom isn’t slowing down anytime soon. With roles like “data scientist,” “data engineer,” and “business intelligence analyst” consistently ranking among the most in-demand jobs, there’s no better time to dive into the field.

So, whether you’re a seasoned professional or a curious newcomer, the world of data is calling. Dust off that Python textbook, polish your LinkedIn profile, and get ready to crunch some numbers...the future is yours for the taking!

Work With Forward Role

At Forward Role our dedicated team of Data, Insight & Analytics recruitment experts, work with the exciting high-growth brands across the UK, Europe and the US. Get in touch to chat today or browse and apply for our latest Data jobs .