This two day training course will give you a good overview of all the key elements of Digital Marketing and how to put these elements together in a cohesive, integrated Digital Marketing Strategy.
This Digital Marketing training course is designed to develop delegates' understanding of all the various marketing techniques that can be used to market a company or organisation online.
It will give delegates practical Digital Marketing skills including SEO, Wireframing, Google Ads (AdWords), Analytics, Email and Social Media/ Content Marketing.
This course does not require any specific prior knowledge. However, it is expected that delegates will have some understanding of digital marketing, or have some responsibility for the marketing of a company or organisation.
A two day course covering the following areas:
Website design and development:
This module sets out best practice in the design of websites including design, optimisation and use of Content Management Systems. (It is not a Graphic Design or Website Development course).
Search Engine Optimisation:
This module shows you the practical steps you can take to optimise your website to achieve a higher ranking in search engines (particularly Google).
Google Analytics and Search Console:
This module goes through the reporting and set up of Google Analytics and Search Consoles to gain a better understanding of your website traffic, where visitors come from and what they do, measuring the effectiveness of marketing campaigns, and more.
This module covers the basics of setting up and optimising Google AdWords (which are very similar to Bing Ads).
This module provides the key rules for creating successful email marketing campaigns and provides practical training using MailChimp as an example of a free tool for volume email marketing.
This module provides an overview of the main social media channels, Facebook, Twitter, LinkedIn, YouTube and Google Plus providing guidance on how these should be used and some ‘tricks of the trade'
Creating a Digital Marketing Strategy:
- Setting objectives
- Creating a plan
- Implementation and Resources