Influencer Marketing is still a relatively new buzzword in the marketing industry but for some brands, this is an integral cornerstone to their marketing strategy. Many brands and agencies have seen some incredible results off the back of influencer led campaigns. For others, this is an fairly unknown marketing technique and perhaps viewed with a slightly cynical eye.
To coincide with World Social Media Day (30th June 2019), BIMA are bringing to Manchester an Influencer Marketing Masterclass. Providing practical industry tips and advice on how to integrate influencer marketing as part of your overall advertising/marketing strategy. As well as debunking the myths surrounding this subject.
The media tends to blanket term ‘influencers’, to which has sparked debate and head scratching as to what influencer marketing actually is. If you think of this term, and the likes of Fyre Festival, Love Island celebrities and cheap teeth whitening products first spring to mind, then they're here to dispel misconceptions and empower you to consider influencer marketing as a powerful and credible form of marketing.
So how does influencer marketing really work when it comes to your clients? How do you confidently sell this into your existing client base as an additional offering? How do you answer those tricky bottom line questions surrounding influencer marketing? Does it work beyond FMCG/beauty/fashion clients and for the less sexy sectors such as finance or Insurance?