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Course Description

Hit the ground running with this Google Analytics training course to optimise your digital marketing and maximise return on investment.

Google Analytics is a free and tremendously powerful tool that provides you with loads of valuable information and statistics.

Analytics:

1. Insights about your audience such as demographics, number of visits, new visitors, bounce rates and more.

2. Insights about traffic sources which tell you where most traffic onto your website is coming from and help you pinpoint any inefficiencies.

3. Insights on your website’s content to tell you which are your most popular pages.

These are only a few of the countless ways that Google Analytics can help improve your business.

Join Chamber Train and enroll onto this practical, fun and focused course to find out all about it and to learn how to use Google Analytics to better align your online marketing strategy to achieve your desired goals.

What You Will Learn

The course starts from scratch to help you understand the role that Google Analytics can play in a winning online marketing strategy. You will leave with practical tips and best practice approaches to master this vital tool.

This Chamber Train Manchester course will cover:

• How to set up Google Analytics for your websites

• How to identify main reports which will best benefit your business

• How to better understand your audience behaviour

• How to tag and assess your online marketing strategy

• All about using the right analytics tools, measurements and metrics including KPIs

• How to generate and analyse custom reports