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Google Analytics Training Course

Wednesday, 26 June 2019

9:30 to 16:30

M Training, Manchester Science Park, Pencroft Way, Manchester, M15 6JJ


This one day training course will give you a good understanding of how to set up Google Analytics, how it works, what data you can obtain, and how to use the data to improve your marketing and website performance.


This training course is ideal for anyone who wants to use Google Analytics to monitor, analyse and improve thier website and their marketing activities.


You may have some experience of using Analytics but no experience is necessary.


Google Analytics Course Overview
This Google Analytics course will cover the following topic areas:

  • Understanding how Google Analytics works and measurement issues
  • Setting up Google Analytics correctly including use of Filters & Views
  • Setting up of Dashboards and Custom Reporting within Analytics
  • Advanced Configuration of Goals & Funnels
  • Understanding of the metrics and dimensions GA provides
  • Understanding the effectiveness of your marketing channels & campaigns
  • Understanding who visits your website
  • Understanding customer behaviour on your website
  • How to use the data extracted from Analytics


For more details, including the full course outline, visit our website.

  • Run by a highly experienced digital marketer with over 8 years experience in creating and monitoring online marketing campaigns using tools such as Google Analytics
  • This course is limited to 6 places so you are guaranteed personal support throughout the course
  • Only £265 to £295 + VAT per delegate
  • Convenient location in central Manchester, Leeds and Liverpool. Courses also run in Birmingham by demand.
  • Course notes and support material
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement


Discounts available for group bookings