This one day training course will give you a good understanding of how to set up Google Analytics, how it works, what data you can obtain, and how to use the data to improve your marketing and website performance.
This training course is ideal for anyone who wants to use Google Analytics to monitor, analyse and improve thier website and their marketing activities.
You may have some experience of using Analytics but no experience is necessary.
Google Analytics Course Overview
This Google Analytics course will cover the following topic areas:
- Understanding how Google Analytics works and measurement issues
- Setting up Google Analytics correctly including use of Filters & Views
- Setting up of Dashboards and Custom Reporting within Analytics
- Advanced Configuration of Goals & Funnels
- Understanding of the metrics and dimensions GA provides
- Understanding the effectiveness of your marketing channels & campaigns
- Understanding who visits your website
- Understanding customer behaviour on your website
- How to use the data extracted from Analytics