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Your blog is a key element of your content marketing strategy. Join marketing expert, Fiona Mostyn as she guides you through the benefits to your business of building your blog. Discover how to use your blog to attract customers to your website, build your authority as an expert in your field and generate leads and sales for your business. If you haven’t started your blog yet or you're looking for inspiration to boost your existing blog content, then join us to discover-

• why you should have a blog
• how it can benefit your business
• what should you post about
• how to promote your finished blog to drive traffic to your site